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类型 应用研究 预答辩日期 2018-03-09
开始(开题)日期 2017-01-19 论文结束日期 2018-01-22
地点 东南院305 论文选题来源 国家自然科学基金项目     论文字数 10 (万字)
题目 数字技术推动下的有线电视产业可持续发展研究
主题词 数字技术,有线电视,全要素生产率,效率评价,可持续发展
摘要 自1935年3月德国柏林见证了人类第一次电视转播服务以来,电视逐渐进入千家万户成为不可缺少的文化传播媒介;电视在技术升级中经历了多次创新变革,20世纪后期网络和数字技术的快速发展将我们带入了全新的有线数字电视时代,为电视产业的发展开辟了广阔的市场空间。数字技术及三网融合战略等推动了有线电视产业的发展,不断拓宽产业边界,转换产业的增长动力(陈金桥,2013)[1],它使节目内容产品的传播从基于供给向面向需求、从单向推送向双向互动、从封闭系统向开放系统转变(顾成彦,胡汉辉,2008)[2]。 自从第一次黑白电视转播以来,电视产业一直经历着演化发展。电视是电子技术发展到一定阶段的文化产物,其存在和发展完全依赖于技术水平,技术的每一次升级换代都能给电视带来了不同程度的冲击。电视节目内容既是电视的产物又是电视产业的最基本的元素,如何依赖技术提高内容的供给质量和用户可接受程度将是有线电视产业可持续发展的主要依据。 数字技术的发展给予了有线电视产业参与三网融合战略的可能并初步形成了产业竞争格局,此时做合理的全要素生产率及产业效率的评价才有现实意义和管理意义,并为该产业的可持续发展的实践提供理论基础。 本文尝试研究数字技术推动下的有线电视产业的可持续发展问题。借助全要素生产率及产业效率评价的技术与工具,基于产业组织理论、平台经济学理论、反馈经济学、共生理论等对有线电视产业的可持续发展进行理论和经验分析。 第一章就本文的背景、内容、方法和创新点做了基本交代。第二章从三个角度展开,首先从相关的有线电视产业的理论研究出发,从产业组织视角和双边市场视角两个维度进行综述,前者又分为(有线)电视网络内的和网络间的竞合关系的研究,后者主要是基于有线电视的特有属性进行网络外部性讨论。接着从产业效率评价的现有研究进行综述,最后基于本文的研究导向分析了现有的可持续发展的准则类研究的文献。这三大方面的研究是后续四个章节研究的基石和方向。 第三章对(有线)电视产业的发展情况做了概要性分析。主要梳理典型国家的电视产业发展的走势和现状,从供给视角分析了电视产业的运营商及频道商的发展情况,从需求视角分析了电视产业的观众市场选择;之后追踪了有线电视产业的技术演化,指出不同的技术带动下的有线电视发展情况,并就各个时期的主要市场特性和主体行为进行了发展阶段划分;此后分析了数字化时代有线电视特有的产业链式结构和产业特性。 第四章指出有线电视产业作为广播电视产业的重要组成部分,其发展受制于广电产业的总体发展。当前的有线电视产业的发展已无法简单靠人力和资本等投资以及政策保护来拉动,而是进入了提高全要素生产率的新常态全面竞争发展期。该章节借助Malmquist-DEA 模型以各省份的有线电视业为对象,测算出全要素生产率变动情况,探求广播电视业全要素生产率变动的时间动态维、空间区域维差异,进一步揭示近十年来我国有线电视产业的效率差异(分为技术进步和效率改进)演变的内在规律和机制。 第五章是基于两阶段生产过程并考虑了网络外部性的有线电视产业的效率评价研究。依托有线电视产业的多年运作实践,更关注产业链中的用户作用,基于用户角度的“网络外部性”改进了现有的DEA模型以精确地分析了有线电视产业近年来的产业运作效率。内容传输阶段的效率值普遍高于内容制作阶段的效率值,究其原因多半是消费者的用户信息在内容传输阶段被充分利用,这一阶段的市场化程度更高;而内容制作阶段多半是不能及时响应消费者的用户需求,同时投入要素多是战略规划的结果,在当年的市场运作中无法及时得以利用而造成效率偏低的局面。 第六章指出数字技术下的有线电视的可持续发展,不仅受其自身发展的模式影响而且还受到相近产业的发展的制约及推动。首先借助“七力模型”重点讨论了有线电视在市场系统中的可持续竞争力,此后从战略视角出发深入分析链式多维整合模式。产业链的不同维度的整合有助于产业链的稳定发展,同时会创造出范围经济并提升有线电视产业的运行效率。 最后的第七章总结了全文并对未来的可能的研究进行展望。 本文关于有线电视产业的演化分析、产业特性的变革、全要素生产率的测度以及基于产业链解构基础上的产业效率的评价研究所得出的研究方法及研究结论对于有关的理论和现实实践都有一定的指导价值。
英文题目 A study on the sustainable development of cable TV industry driven by digital technology
英文主题词 digital technology, Cable TV, Total factor productivity, network externality,efficiency evaluation, sustainable development
英文摘要 Since the first public television broadcast took place in Berlin, Germany, in March 1935, television has gradually found its way into every family and become an indispensable cultural medium. TV has undergone many innovations driven by technological upgrading. The rapid development of network and digital technologies in the late 20th century brought us into a new era of cable digital television, and opened up a broad market for the development of television industry. Digital technology and triple play integration strategy have promoted the development of the cable TV industry, constantly widening the industrial boundary and transforming its growth power (Chen Jinqiao, 2013), which enable the communication mode of program content to evolve from supply-orientated to demand-orientated, from one-way push to two-way interaction, and from closed systems to open systems (Gu Chengyan & Hu Hanhui, 2008). The television industry has been evolving since the first black -and -white TV broadcast. Television is the cultural product of the development of electronic technology to a certain stage, and its existence and development totally depend on the level of technology. With each technology upgrade, the TV industry is impacted to varying degrees. Since the content of TV program is both the product of television and the most basic cell of the TV industry, how to rely on technology to improve the quality of content and user acceptance will be the main basis for the sustainable development of the cable TV industry. The development of digital technology has endowed the cable TV industry with the possibility of participating in the triple play strategy, and the industrial competition pattern has begun to shape. At this point it is of practical and management significance to do some rational total factor productivity (TFP) and industrial efficiency evaluation, which will provide a theoretical basis for the sustainable development of this industry. This paper attempts to study the sustainable development of the cable TV industry driven by digital technology. With the help of TFP and industrial efficiency evaluation models, a theoretical and empirical analysis of the sustainable development of the CATV industry is conducted on the basis of industrial organization theory, platform economics theory, feedback economics and symbiosis theory. The chapter Ι presents the background, the main content, the methods and the innovations of this paper. The chapter II surveys from three aspects. First of all, it does a theoretical research of the CATV industry from the angles of both industrial organization and two-sided market. While the former focuses on the cooperation and competition within and between networks, the latter introduces the externality properties mainly based on the characteristics of the cable television. Then the existing research on industrial efficiency evaluation is reviewed. Finally we analyze the existing literature about the sustainable development criteria on the basis of the research orientation of this paper. The research of these three aspects is the cornerstone and direction of the follow-up four chapters. The chapter III gives an overview of the development of the (cable) television industry. It mainly combs the development trend and status quo of the TV industry in typical countries, and analyzes the development of both operators of the TV industry and channel from the perspective of supply and the choice of users from the perspective of demand. Then it traces the technological evolution of the CATV industry and outlines all developments of CATV driven by different technologies. Besides we divide the development process into five sub-stages based on the main market characteristics and subject behaviors. Finally an analysis of unique industrial chain structure and industrial characteristics of CATV in the digital age is made. The chapter IV points out that as an important part of the radio and television industry, the development of the CATV industry is subject to the overall development of the radio and television industry. At present, the development of the CATV industry can no longer simply rely on human and capital investment and policy protection to pull, but has entered the new normal fully competitive development period that aims at increasing TFP. In this chapter we measure the TFP changes in various provinces based on the Malmquist-DEA model, and then explore the TFP differences from the time dynamic dimension and spatial regional dimension in the radio and television industry. The results obtained further reveal the inherent laws and mechanisms of the efficiency difference evolution of the CATV industry in China in the past ten years. The chapter V is an efficiency evaluation research based on the two-stage production process with consideration of the network externality. Relying on years of operation of the CATV industry, this chapter pays more attention to the user role in the industrial chain, i.e., "network externality”, and then proposes an advanced DEA model to accurately analyze the industrial operation efficiency of the CATV industry in recent years. The efficiency value of the content transmission stage is generally higher than that of the content production stage. Maybe the reason is that "network externality” of the users is fully utilized in the content transmission stage, and the degree of marketization is higher in this stage, while the content production stage is mostly unable to respond to user’ demand in time. In addition, the inputs of the first stage are the result of strategic plannings and can not be used efficiently in these three years. The chapter VI figures out that the sustainable development of CATV driven by digital technology is not only influenced by its own development mode but also restricted and promoted by the development of similar industries. First, with the help of the “seven forces model”, it focuses on the sustainable competitiveness of CATV in the market system, and then analyzes the multidimensional channel integration mode from a strategic perspective. The different industrial chain integrations contribute to the stable development of the industrial chain, and at the same time will create a scope economy and enhance the operational efficiency of the CATV industry. The last chapter VII summarizes the full paper and forecasts the possible future research. The research methods and conclusions drawn from the research on the evolution of the CATV industry, the changes of industrial characteristics, the measure of TFP and the evaluation of industrial efficiency based on the industrial chain deconstruction have some guiding value for the relevant theoretical research and practical development.
学术讨论
主办单位时间地点报告人报告主题
东南大学经管学院 2015年3月9日 经管学院C404 周海波 产业组织与产业发展
伍斯特理工学院商学院 2017年1月05日 campus center 王贤梅 Multicomponent Efficiency Measurement
东南大学经管学院 2015年3月23日 经管学院C404 谢呈阳 产业集群与产业转移中的资源错配
东南大学经管学院 2015年4月6日 经管学院C404 朱依曦 产业评价与方法初探
东南大学经管学院 2015年9月21日 经管学院C404 李鹏 电视产业结构与规制
伍斯特理工学院商学院 2016年10月08日 campus center 王贤梅 Benchmarking share
伍斯特理工学院商学院 2016年10月18日 campus center 王贤梅 Cross efficiency
伍斯特理工学院商学院 2016年11月08日 campus center 王贤梅 Congestion
     
学术会议
会议名称时间地点本人报告本人报告题目
第十五届全国科技评价学术研讨会 2015年11月1日 长安大学 发展与创新引领下的江苏省高校哲学社会科学R&D效率评价
(ICIBM 2016) 2016年07月11日 新加坡 交通运输行业的效率异质性
Academy of Management(2017) 2017年8月4-8日 美国亚特兰大 where are the HEIs social science research performance interfaces
     
代表作
论文名称
交通运输设备制造业的效率差异——基于时间、空间及所有制形式的动态异质性分析
Sustainable evaluation of social science research in higher education institutions based on DEA
Sustainability in Chinese Higher Educational Institutions’ Social Science Research
 
答辩委员会组成信息
姓名职称导师类别工作单位是否主席备注
盛昭瀚 正高 教授 博导 南京大学
傅康生 正高 教授 博导 南京师范大学
陈良华 正高 教授 博导 东南大学
张玉林 正高 教授 博导 东南大学
陈淑梅 正高 博导 东南大学
      
答辩秘书信息
姓名职称工作单位备注
谢呈阳 其他 讲师 东南大学